平博-智利队出其不意晋级，实力获得验证

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　　2017，HOTELEX Shanghai倾情打造酒店餐饮业年度盛宴，引领行业“新精品主义”！

　　2017年3月28日-31日，在上海新国际博览中心（浦东新区龙阳路2345号），2017 HOTELEX Shanghai将再度闪耀登场。

　　新一届上海国际酒店用品博览会将会以怎样智利队出其不意晋级，实力获得验证的面貌展现在世人面前呢智利队出其不意晋级，实力获得验证？

　　二十五载求索积淀，铸就今朝行业典范

　　a 25-year business exchange platform

　　第二十六届上海国际酒店用品博览会（HOTELEX Shanghai 2017)由中国旅游饭店业协会和上海博华国际展览有限公司共同举办。展览会将继续保持一贯的专业视角与卓越品质，同时充分依托行业协会背景，继续与中国旅游饭店业协会携手合作。2017 HOTELEX Shanghai 总展出面积预计占地25万平方米，将上海新国际博览中心共计二十五个室内室外馆一网打尽！届时将有来自全球多个国家及地区近2500家展商入驻其中，更有遍及世界各地星级酒店、酒吧、餐厅、夜总会、经销商等10余万专业买家莅临现场参观洽谈，悉数网罗全球酒店餐饮及高端食品饮料资源。

　　HOTELEX Shanghai will return on March 28-31, 2017

　　As one of the most influential events in the field of high-end hospitality and catering, HOTELEX Shanghai will be once again held at the Shanghai New International Expo Centre (SNIEC) on 28-31 March 2017, estimating some 2,500 global exhibitors and over 100,000 buyers and industry players from star-rated hotels, bars, restaurants, nightclubs, dealers, trading companies and more. The annual trade fair will continue to serve as business exchange platform through a plethora of horeca (hospitality, restaurant and catering) products and top-notch industry events.

　　登高望远，各大专业版块闪亮登场

　　Expanded Exhibition Size and Full Spectrum of Product Offering

　　无论是标摊还是光地，每一个展台都凝聚了参展企业最美好的愿景。届时将展馆规划全面贴合行业所需，以专业品质为主基调，全方位为与会宾客提供更卓越的品牌服务与更高效的双赢契机。2017 HOTELEX Shanghai将继续坚持高端定位，全新方案制霸新国际满馆（含室内室外馆），可谓豪气十足，再攀行业巅峰。

　　作为以专业与品质享誉业界的综合性博览会，上海国际酒店用品博览会旗下各个展区版块资源丰富，在每年扩大展会面积和版块内容的同时，更不断提升自身综合实力，从多视角多维度多媒介出发，全方位满足供应商与专业买家之间的不同需求，充分扮演“行业使者”这一平台作用，实现真正高含金量的 “合作?共赢”。

　　HOTELEX Shanghai旗下专业版块分别包括：餐饮设备综合、桌面用品、酒店布草及纺织品、客房电器及用品、康体健身与休闲娱乐、烹饪食材、咖啡与茶、烘焙与冰淇淋、食品与饮料、高端瓶装水、葡萄酒及烈酒等主题展区，为酒店餐饮人士提供一站式采购的平台。

　　More than 2,500 global exhibitors and over 100,000 buyers will participate in HOTELEX Shanghai 2017

　　According to the organisers, HOTELEX Shanghai 2017 will see a total exhibition area of 250,000sqm. The Catering Equipment Hall will be expanded by 30% to cover a total exhibition area of 75,000 sqm. On the other hand, the Fine Food sector has also achieved a 33% growth to reach 90,000 sqm.

　　Renowned for its broad range of exhibits, HOTELEX Shanghai 2017 will host a number of thematic pavilions covering sectors from Catering Equipment, Hospitality Supplies, Tableware, Textile, Appliance & Amenities, Fitness & Leisure, Coffee & Tea, Bakery & Ice Cream, Food & Beverage, Wine & Spirits and much more. The organisers aim to forge a one-stop purchasing experience for buyers looking for high-end hospitality and catering items.

　　“精品化”展示，尽显HOTELEX高端气质！

　　Innovative Events to Complement the Exhibition

智利队出其不意晋级，实力获得验证

　　所谓：知己知彼，百战不殆。市场的发展总是在不经意间发生，所以“快市场一步”的领先观念根植在HOTELEX人的心中。近年来，基于市场的最新动态，HOTELEX巩固既有的酒店用品行业，在餐饮设备综合、高端食品饮料等领域实现“加速度运转”。

　　随着品牌层次的不断提高，中外品牌交流的不断加深，同时更作为2017 HOTELEX上海展亮点之一，HOTELEX整体布局再一次完善升级，即：“精品化”展示。于是，HOTELEX的餐饮设备版块集行业大成、充实扩大，实现完美升级——从原有的1个精品馆扩增到了2个精品馆，分别设在W1和E1馆。该版块整体展出面积在2016年的基础上扩大了30%，达到了75000平米左右的展出面积，从而汇聚更多行业知名品牌。与此同时，食品版块则通过更多的行业活动引入及宣传报道，聚焦市场的发展方向，吸引了更多咖啡、饮品、轻餐饮等行业的供应商的参与，展出面积在2016年基础上增加了33%左右，达到了近9万平米。

　　展会现场，HOTELEX全程以“专业+精品”的实力呈现，同期还将围绕餐饮设备综合版块举办商用厨房设计创新论坛、中央厨房建设与发展论坛、中国餐饮业供应链发展论坛与SKD优异厨房设计顾问公司一起设计搭“Kitchen Lab-HOTELEX艺术与科学厨房实验室”，展现最新的产品和厨房设计理念，邀请世厨联的顶级厨师在“实验室”中进行公开的讲课和演示制作最新的菜肴。届时，FCSI世界膳食协会也将与HOTELEX一起，进行“厨房设备创新设计评选”,旨在发现和宣传更多的创新产品，鼓励供应商进行更多的创意设计和研发，提高产品的性能和使用体验。

　　多方联手，强强合作，2017 HOTELEX上海展不仅将神秘且充满商机的商用厨房“战地后方”——“中央厨房”展示在公众视野中，力求推陈出新。还与阿里巴巴1688官方启动展会直播项目，通过互联网平台，将更多海内外顶尖产品展示给专业级买家，充分与市场需求结合统一，实现商机最大化！

　　Striving to meet industry demands for more lively demonstrations, HOTELEX Shanghai will organise over a number of innovative events onsite.

　　Co-organised by the Smart Kitchen Design Co., Ltd. (SKD), the “HOTELEX Art & Science Kitchen Lab” will not only showcase state-of-the-art products and design concepts, but also bring in top chefs from the World Association of Chefs' Societies (WACS) to offer master classes.

　　The “Kitchen Equipment Innovative Design Selection” is co-organised with the Foodservice Consultants Society International (FCSI) to explore and promote innovative products, with the aim of motivating suppliers to engage in R&D, improve product performance and user experience.

　　Another innovation this year is to put the mysterious “Central Kitchen” in the limelight through a special display zone. The “Innovation Design for Commercial Kitchen Forum” and the “Central Kitchen Construction and Development Forum” will facilitate discussions around commercial kitchens.

　　As well, HOTELEX Shanghai will partner with Alibaba (1688.com) to launch an online showcase platform to enhance the sourcing experience of global buyers.

　　海纳百川，更多顶级赛事璀璨瞩目

　　Top Industry Events to Heighten the Excitement

　　HOTELEX将继续“赛事、展示、论坛”全方位提升展会软实力。展会期间各项专业赛事活动及行业论坛将悉数亮相。涉及行业种类包括：各项经由World Coffee Events授权的国际级咖啡类赛事（涵盖咖啡师、拉花艺术、杯测、烘焙和冲煮等）、WCE All Stars（世界咖啡全明星巡演）、面包、披萨、冰淇淋、“我是主厨”烘焙、潮流饮品、调酒大师杯、“明日之星”厨师大赛、酒店制服、客房技能、星级酒店摆台及汇聚行业资深人士的精品论坛与贸易对接会等，在今年展会现场更有“意外惊喜”——精彩纷呈、神秘莫测、层次丰富的Coffee Festival！

　　尤为值得提及的是，在2016 HOTELEX成都及广州展现场，“第六届世界面包大赛中国队选拔赛”在业内外人士的期待下闪亮登场，仅西南赛区与华南赛区两大地区站就吸引了众多人气，紧接着2017 HOTELEX上海展的国内总决赛呼之欲出，势必在国内烘焙行业内掀起一股“面包热”。世界面包大赛已成为世界面包行业中的权威赛事，被称为面包界的“奥林匹克”，该赛事旨在选拔出最具潜力、最优秀的选手代表中国出战法国世界面包大赛。

　　与咖啡类赛事、面包大赛有着同样赴海外参赛机会的还包括：世界烘焙、甜点&蛋糕创意大赛（中国区选拔赛），该赛事是FIPGC世界烘焙冠军杯在中国举办的选拔赛，大赛由甜点、冰淇淋、巧克力联盟主办，面向全世界20个地区招募选手，世界冠军杯每两年举办一次，新一届比赛将于2017年在意大利米兰国际会展中心举办。在本次HOTELEX现场举办的中国区选拔赛现场，优胜选手将可参加FIPGC世界甜点、冰淇淋、巧克力冠军杯和FIPGC世界蛋糕设计冠军杯的决赛环节。

　　将视线拉回国内赛场，历经2016 HOTELEX上海展、北京展、成都展以及广州展的多方历练和考验，上述提及的众多赛事纷纷进入下一站——2017 HOTELEX上海展总决赛的实战准备环节。展示行业、专业交流，HOTELEX旗下的赛事活动以其独有的形式影响并推动着酒店餐饮市场的前行。强大的专业背景和精彩的现场挑战，必将2017 HOTELEX Shanghai 打造得更加瑰丽多姿。

　　Over 30 hospitality industry activities and forums will take place at HOTELEX Shanghai 2017

　　HOTELEX Shanghai 2017 will also continue to stage specialty events including the Coffee events patented by the World Coffee Events (WCE), “I’m the Chef” Competition, “The Rising Star” Contest, and various other contests in Bakery, Fashion drinks, Bartending, Hotel Uniform and Table Art Display.

　　“The World of Bread Contest – China Selection”, which attracted much attention during HOTELEX Chengdu and Guangzhou in 2016 will return at HOTELEX Shanghai 2017 as a great sensation. The Contest is aimed at promoting the exchange of Chinese and Western baking techniques. The winners will be able to represent China to participate in Mondial du Pain, which is known as the Olympics in the bread industry.

　　Similarly, the “Pastry and Cake Design World Championship” is another world-class event that offers the champion the opportunity to participate in its original event in Milan, Italy, which is held every two years by the Federazione Internazionale Pasticceria Gelateria Cioccolateria (FIPGC).

　　HOTELEX Shanghai will also organise a Business Matchmaking Programme and different forums to maximise the participation experience of its visitors.

　　双管齐下，观众预登记只为最专业的您

智利队出其不意晋级，实力获得验证